Unless you were sleeping under a rock for the past month, chances are you heard about Notcoin, a new Play-to-Earn (P2E) game on the TON blockchain. Far from complex game mechanics, this title is very much about tapping into a screen non-stop in return for tokens. Despite the rudimentary concept, it has garnered an astounding 5 million users within a week of its launch – without any advertising spend. Such a success not only speaks of a ‘dormant’ interest in Web3 gaming about to wake up, but also serves a valid argument that the next adoption wave will likely be focused in the mobile sector.

Surprised? You shouldn’t be. Despite the prominence of platforms like PlayStation and Xbox, it’s mobile gaming that quietly dominates the landscape in terms of revenue. Predictions suggest that mobile gaming will continue its ascendancy with an annual growth rate of 13.55% until 2030. Titles like Subway Surfers and Candy Crush have long reigned supreme in app stores, but the recent acclaim for Marvel Snap – crowned Mobile Game of the Year at the DICE Awards – underscores a growing appetite for mobile games that blend accessibility with depth, such as trading card games. Marvel Snap’s success highlights the potential of mobile trading card games, a niche Web3 gaming is keen to explore. 

Amidst this shifting gaming landscape, GG MetaGame emerges as a noteworthy platform, aiming to harness these trends and redefine mobile gaming within the Web3 framework. Let’s delve into how GG MetaGame is positioning itself in this rapidly evolving market.

Tackling the Pain Points of Both Gamers and Developers

GG MetaGame is addressing two significant challenges that have long plagued the gaming industry: the lack of resources for many game developers to effectively promote their games and the issue of low user retention, particularly in casual games.

At the heart of GG MetaGame’s solution is its integrated Software Development Kit (SDK). This tool is revolutionizing the way casual mobile games are brought together. By allowing these games to coexist in a shared space, GG MetaGame is not only enhancing the gaming experience but also solving a critical problem for developers, particularly smaller studios or independent game makers. These developers often face significant hurdles in promoting their games due to limited resources. The integrated SDK addresses this by pooling games together, thereby sharing and amplifying user reach.

For gamers, the key benefit of GG MetaGame lies in its approach to user retention. Players are encouraged to explore different games within the MetaGame universe, with the incentive of earning and owning common gaming assets. These assets, backed by tokenomic protocols, have real value and are fully owned by the players, adding a layer of investment and engagement that goes beyond traditional gaming rewards. This model not only enhances the gaming experience but also fosters a sense of ownership and loyalty among players.

GG MetaGame represents a unique fusion of classic gaming elements with the latest advancements in the play-to-earn and blockchain sectors. This combination offers a holistic gaming ecosystem that contrasts sharply with conventional platforms, which typically operate with isolated game titles. In GG MetaGame, players can smoothly transition between diverse games, all under one interconnected universe. This seamless integration across genres and studios is a significant leap forward in creating an immersive and unified gaming experience.

A key differentiator for GG MetaGame is its forward-thinking application of blockchain technology. By transforming in-game items into Non-Fungible Tokens (NFTs), GG MetaGame creates a tangible link between the gaming world and the dynamic realm of cryptocurrency. This not only adds a layer of security and transparency to in-game transactions but also enhances the value of these digital items, elevating them beyond mere virtual possessions.

One strategic advantage for GG MetaGame that stands out is its background. GreenGrey Holding is already an established game development studio with a built audience around successful Web2 titles. Rather than starting from scratch, GG MetaGame taps into this established and engaged user base, providing them with an advanced, blockchain-enhanced gaming experience. This approach significantly reduces the challenges associated with building a user base from the ground up and allows GG MetaGame to focus on enriching and expanding its gaming offerings.

GG MetaGame’s innovative approach to Web3 gaming is defined by its comprehensive Web3 stack, which includes Non-Fungible Tokens (NFTs), a variety of digital coins including GGMT, and a governance model underpinned by blockchain technology. This integration forms a robust foundation for a dynamic and participatory gaming ecosystem.

At the forefront of GG MetaGame’s Web3 integration are NFTs. These digital assets revolutionize the concept of in-game items, transforming them into unique, owned properties with tangible value. NFTs grant players true ownership, enabling them to trade, sell, or retain these assets beyond the game’s confines. This not only enriches the gaming experience but also provides players with valuable assets, transcending the traditional virtual boundaries.

GG MetaGame introduces two distinct types of digital assets: GGMT (GGM token) and GGMC (GGM coin). GGMT, a deflationary utility token, serves multiple functions within the platform, including purchasing and selling in-game assets as NFTs, loyalty rewards, and participating in liquidity protocols. Meanwhile, GGMC (not presented onchain) is used as an in-game resource, functioning as the primary currency for player rewards, upgrades, and other in-game transactions. The dual-coin system ensures a versatile and comprehensive economic experience within its universe.

Complementing the NFTs and digital coins is GGMV (GGM vault), a governance token that plays a pivotal role in the platform’s decentralized decision-making process. Holders of GGMV tokens have a stake in the governance of the platform, influencing decisions that shape the ecosystem’s future. This approach fosters community involvement and aligns with the decentralized principles of blockchain technology.


The harmonious interplay of NFTs, GGMT, GGMC, and GGMV creates a multifaceted Web3 gaming experience. NFTs offer a sense of ownership and long-term value, GGMT and GGMC facilitate a dynamic in-game economy, and GGMV empowers players with a voice in platform governance. Together, these elements offer an ecosystem that is reflective of the decentralized and participatory nature of blockchain technology.

The road to launch: airdrop in the making?

As GG MetaGame progresses along its detailed roadmap, 2024 is shaping up to be a pivotal year filled with key developments and potential rewards for its community. Amidst the buzz of activity, there’s growing speculation about an airdrop, an event that could add another layer of excitement for participants in the GG MetaGame universe.

The first quarter of 2024 marks a crucial phase for GG MetaGame, with the launch of GGMT, its main utility token. This event signifies a major enhancement of the platform’s economic structure, potentially increasing engagement and investment within the MetaGame ecosystem. In parallel, the debut of the Novel Platform Series is set to expand the variety of gaming experiences offered, catering to a broader spectrum of players’ preferences.

Given GG MetaGame’s history of engaging with its community through platforms like Galxe and QuestN, and its previous distribution of a special edition Christmas NFT collection, there are hints that an airdrop could be on the horizon. While an official announcement is yet to be made, the pattern of these activities suggests that the community might expect more such rewarding events in the near future.

In the second quarter of 2024, GG MetaGame plans to enhance its ecosystem by integrating external products, introducing liquidity protocols for smoother transactions, and launching an NFT trading platform for digital asset exchanges. Towards the end of the year, the focus will shift to expanding the platform’s reach and capabilities, notably through the release of the MetaGame SDK, which is designed to attract a broader range of game developers and diversify the platform’s gaming content.

As the gaming world continues to evolve rapidly, GG MetaGame is positioning itself as a notable entity in the Web3 gaming sector. Its roadmap for 2024, coupled with the potential of community-focused events like airdrops, positions the platform as a significant contributor to the digital entertainment landscape. With its blend of traditional gaming allure and innovative Web3 integration, GG MetaGame is navigating the challenges of user engagement and economic sustainability, offering a model that could set new standards in the industry.

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