“Bookbear” doesn’t sound like a 6-figure newsletter name.

If you didn’t know any better you’d think it was just another newsletter written by an employee who writes on the side.

That’d be naive. Stupid, even.

I’ve been a reader of Ava Bookbar (a.k.a NoamPomsky) for about a year. Her newsletter caught my attention because it’s highly sharable.

She’s the only one I know who’s had the opportunity to have her Substack recommended, not once, but twice by Tim Ferriss on his podcast. So as I began fangirling (for Tim not Ava), I researched her newsletter journey.

And I confirmed something I didn’t expect:

Screenshot taken by author

That’s right, Ava doesn’t work a job in the San Francisco tech scene anymore. She’s a full-time Substack writer. You go gal!

Here’s how she makes 6-figures doing it:

I run a Substack newsletter that’s about to pass 100,000 subscribers.

One thing I’ve noticed is writers are so romantic about newsletters and writing books. They think you just show up and write and all your dreams come true. LOL. Not quite.

As I studied Ava’s journey, I noticed she used Twitter/X a lot over the years. She’s built an audience on there of 48,900 followers. If she launched a Substack without this audience no one would read.

The hardest part about a newsletter is finding readers, not writing.

Ava learned this lesson early on. She writes tweets and then links to her Substack in her bio and by replying to her own tweets.

Every successful Substack I’ve ever researched follows this formula. Go where millions of eyeballs are, be helpful, then direct them to your paid newsletter.

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